Paid Social Specialist
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| Job Type | Permanent |
| Area | Wiltshire, England |
| Sector | Retail |
| Salary | £attractive, bens, hybrid working |
| Start Date | ASAP |
| Job Ref | 359 |
| Job Views | 80 |
- Description
Paid Social Specialist
- Award winning business with global reach
- New role implementing multiple Paid Social campaigns
- Opportunity to join a large scaling business
- Excellent benefits and flexible working
Job Purpose
As Paid Social Specialist you will be responsible for several campaigns across multiple platforms.
You'll work with data in real time, analysing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize Paid Social campaigns to maximise spend and lead to conversions.
Your main focus every day will be on maintaining, launching and developing campaigns that generate revenue for the business, using learnings from previous campaigns, analytics and digital trends.
Principle Accountabilities
- Monitor and improve performance of Paid Social campaigns across the Meta platform, anlysing detailed trends and sharing with growth team.
- Continue to roll out cutting edge techniques such as smart bidding and dynamic ads..
- Explore new opportunities such as campaign structures, keyword targeting, landing page strategy to improve Paid Social performance, ensuring a rigorous test and measure approach is used.
- Test and optimize Ad copy and creative.
- Work closely with SEO, content and social media teams
- Provide daily, weekly, monthly analysis and data as needed
- Support as needed with other digital activity such as website content management, display, affiliates and social media advertising.
Skills and Experience:
- A thorough working knowledge of Meta platform advertising channels
- An understanding of how to measure and analyse key Paid Social metrics
- Confidence to report on findings with accuracy and make recommendations
- A good understanding of how Paid Social fits in to the wider area of digital marketing
- Knowledge of Microsoft Excel and data manipulation
- Strong analytical skills
- A good level of mathematical ability
- The ability to think creatively
- The ability to think strategically and develop innovative marketing strategies
- The ability to present information effectively to a range of audiences
- Excellent communication skills
Next Steps
Send your CV to us today!
